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SELF-SERVICE
EVERYONE DOES (WHAT THEY LIKE)
In 1981, the hit song by Chagrin d’amour heralded a decade of freedom and eccentricity. Optimism reigned in the face of the technical and economic progress that marked the decade, and consumerist joy prevailed.
The 1980s marked the advent of individualism: consumption sounded like an injunction to accomplish oneself and become oneself.
At the heart of this daring, extravagant, excessive period, GUILLIN Emballages innovations facilitate the purchase of culinary preparations in large and medium-sized stores.
CULTURE
The future is now.
The high-tech inventions of the 1980s brought about a revival and propelled a whole generation into modernity.
Mainstream PCs are gradually moving into homes, teenagers all want a Walkman and play Super Mario on their Nintendo while their parents film them with their camcorders. These were the days of CRTs, VCRs and VHS.
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1984The first Macintosh is born. |
3615The Minitel disrupts the French digital technology landscape. |
Money & show-offs
You can’t go out without shoulder pads, made cult by the actors of Dynasty! Audacity and insouciance are the key words: the perm is de rigueur; sequins are all the rage while fluorescent colours electrify the outfits.
In contrast, the rock music of the New Wave made black the leading colour of the era, because in this decade of all fantasies, everyone could assert their freedom.
Free the airwaves
In 1981, a wind of freedom was blowing on television and on the FM band: the French radio stations played Goldman, Berger and Balavoine over and over again, but also Michael Jackson, Madonna and Eurythmics, and their videos were broadcast on the cult channel MTV.
In the cinema, Marty McFly travels at the wheel of his Delorean, Melanie Griffith dreams of being a Working Girl and the Splendid troupe has a chaotic Christmas Eve.
…5, 6, 7, 8, again!
The cult of the body echoes the search for performance and the growing individualism.
1982, Jane Fondas’ Workout video was snapped up, millions of people put on their fluorescent gaiters to sweat in front of their TV with their exercise mat…
1982
What a feeling, the soundtrack of the film Flashdance sums up the ardour of the eighties.
Consumption
The rise of mass retailing
Supermarkets conquered the territory and became the main places to buy foodstuffs, offering a wide range of products to the whole population.
1980
The price per kilo is displayed on the shelf for the first time, and becomes compulsory in 1982
Le micro-ondes
The microwave
The microwave is taking a prominent place in the kitchen and is shaking up traditions.
During this period, the food industry became the leading French industrial sector: custard in bags, canned croissants, Bolino pasta… The French discovered processed products and loved them!
At the same time, ‘light’ innovations with aspartame are taking advantage of the slimming trend of the 80s.
Innovation
Patipack
PATIPACK is quite simply the first box designed for the sale of self-service pastries and cakes. It is the ideal presentation case for croissants, pains au chocolat, meringue tarts, fresh or cooked fruit tarts, galettes, entremets and individual pastries. Perfectly ventilated, the products retain their full flavour. PATIPACK exists in a wide range of formats, round or square, it is the box that fits perfectly to the shapes of the pastries, closes by a simple pressure, stacks, ensures a greedy presentation and allows to protect the pastry all the way home.
Multipack
MULTIPACK was the first catering box with an attached lid for serving by the portion… and it is still a best seller! It is a multi-purpose crystal box with a unique shape and a hinged lid. Easy to use, aesthetic and attractive thanks to its great transparency, it can be closed with a simple press of one hand! Airtight and stackable, it can be served by the portion from 125 to 2000 mL. There are now compartmentalized versions to separate ingredients, create recipes or serve a complete meal.
Luxipack
LUXIPACK is the first hybrid cardboard & recyclable PET packaging for the bakery-pastry and catering departments. Its recyclable PET cloche containing 30% recycled material offers maximum product visibility to trigger impulse buying: as attractive on the shelf as on the table. Its recyclable and compostable cardboard base can be put in a traditional oven and also serve as a practical and resistant serving dish. Solid, stackable and with a secure closure, LUXIPACK protects products from their creation to the table. This box is made in France.
Freshipack
FRESHIPACK is the solution par excellence for on-the-go meals offered in supermarkets. With its hinged or separate lid, it is suitable for all types of use. Its secure closure guarantees a perfect seal. Its unique and uncluttered design makes it easy to hold, whatever the format used. This packaging is available in 100 % recycled material.
Luckypack
FRESHIPACK is the solution par excellence for on-the-go meals offered in supermarkets. With its hinged or separate lid, it is suitable for all types of use. Its secure closure guarantees a perfect seal. Its unique and uncluttered design makes it easy to hold, whatever the format used. This packaging is available in 100 % recycled material.
ecosoft
VERIPACK EMBALAJES of the GUILLIN Group has developed and patented a shock-absorbing and protective bottom which makes it possible to offer for the first time on the market packaging made of rPET and PP, adapted to the packaging of soft fruit such as strawberries, without the presence of bubble pads glued to the bottom of the boxes. This solution, tested and validated in an independent laboratory, significantly improves the protection of the fruit thanks to a raised wave-shaped bottom design that acts as a shock absorber, isolates the fruit from the juice it may release, and allows better air circulation under the fruit. A more protective PET single-material package that is fully integrated into the circular economy.
Maxipack
MAXIPACK is the multi-service solution for protecting fruit. It is available in PET: a wide range that facilitates easy pre-weighing, can be mechanised, is vertically ventilated and has dimensions adapted to standard crates. MAXIPACK is also available in 100% biodegradable cardboard, an all-wood cardboard, pure virgin pulp, suitable for food contact and from responsible sources, with optimised rigidity and ventilation.